Rectangular gable top challenges Swedish Briks
Elopak now offers Swedish consumers a one litre rectangular Pure-Pak carton. With the accent on freshness achieved with the gable top shape, the company is hoping for a repeat of the sales success that followed the introduction of the 1.5 litre rectangular pack two years ago.
Simple adjustments allow fillers to accommodate either single litre or 1.5 litre packs. The Elopak PR50 is able to handle 5,000 cartons (of either size) an hour, while the PR90 increases that capacity to 9,000 cartons an hour.
The container has already been taken up by two Swedish companies

