SVZ names Cerstiaens as new managing director

Fruit and vegetable ingredients supplier SVZ announced the appointment of Johan Cerstiaens as its new managing director, effective immediately. He succeeds Pieter Spanjers, who is stepping down after five years of dedicated service. In his new role, Cerstiaens will oversee operations in the Netherlands, Belgium, Spain and Poland.

He brings more than 25 years of business experience in the food and beverage industry, including 12 years at SVZ, where he served as sales director first and subsequently commercial director. During this time, he established strategic commercial partnerships and strengthened SVZ’s presence in key European and Asian markets. As MD, Cerstiaens will continue to lead the commercial team, ensuring continuity in customer and supplier relationships, while driving the company’s long-term growth strategy. 

“I’m honoured to take on this new challenge at such an important time for SVZ,” said Cerstiaens. “I look forward to building on our strong foundation by developing new sourcing areas, expanding our portfolio, and further enhancing the value we bring to our customers and partners.”

“We thank Pieter for his leadership, under which SVZ was successfully positioned for future success,” said Sander van Pijkeren, Hhad of HR. “Johan is a growth-focused executive with deep expertise in sales, marketing, and business development. We are confident that under his leadership, SVZ will continue to strengthen its market position and accelerate its expansion internationally.”