Ilchester Cheese teams up with Gousto in UK

The Ilchester Cheese Co, a UK-based blended cheese manufacturer, has announced the launch of a new partnership with Gousto meal ingredient recipe delivery service, marking an expansion of its portfolio and the brand’s first venture into the recipe box sector.

Ilchester cheese brands include Applewood, Mexicana and Jarlsberg, and the new partnership has seen Applewood Cheddar included in Gousto boxes as of the end of March.

Customers receive 40g servings of the brand’s smoky Applewood cheese, and it features across a selection of Gousto recipes, offering customers new and inspiring ways to enjoy the cheese.

Recipe boxes include: Mushroom & Wholegrain Mustard Pie with Smoky Cheddar Sauce, One Pot Spring Sausages & Smoky Cheddar Mac & Cheese, Venison & Pork Burger with Smoky Cheese & Sticky Marmite Onions and the Meat-Free Burger with Smoky Cheddar and Sticky Onions.

Aidan Ledger, foodservice controller of The Ilchester Cheese Co, says, “Partnering with Gousto is an exciting strategic collaboration that helps increase Applewood’s household penetration alongside a highly trusted brand. This collaboration is a fantastic opportunity to showcase the versatility and flavour of Applewood Cheddar in a range of inspiring recipes created by the industry leading R&D team at Gousto. As more consumers look for convenient ways to cook delicious meals at home, working with Gousto allows us to play a memorable part in people’s everyday food experimentation moment.”