Kerry Dairy Ireland rebrands as Kinisla and launches €300m programme

Kerry Dairy Ireland, the €1.4 billion end-to-end dairy business behind brands including Strings & Things, Attack A Snak and SMUG Dairy, unveiled its new corporate identity under the name Kinisla, marking its next phase of growth. The new name draws from both kinship and island identity, reflecting the company’s deep connection to its people, farming heritage and Irish roots, while signalling a bold, outward-looking future, the company says.

As part of its long-term growth strategy, the business is launching a €300 million, five-year investment plan across its consumer foods and nutritional ingredients business divisions. The investment will fuel growth by supporting manufacturing innovation, operational scale and sustainability initiatives aimed at reducing Scope 1 and Scope 2 emissions, while creating more than 100 new roles across central functions, innovation and commercial operations over the next 12 to 24 months.

The rebrand follows a landmark year for the business, after Kerry Co-Operative Creameries acquired a 70% shareholding in Kerry Dairy Ireland in 2025, marking the beginning of its transition towards a fully farmer-owned co-operative model by 2035 and reinforcing Kinisla’s commitment to supporting farmers and securing the future of high-quality Irish grass-fed dairy.

Chris Roberts, managing director, consumer foods at Kinisla, said, “Today is a hugely exciting day for us, one that marks an important milestone for the business as we reveal our new corporate identity that reflects our heritage and our bold ambitions for the future. It signals our commitment to putting people back at the heart of the business: the dairy farmers who supply our grass-fed milk and the consumers who buy our brands.”

Kinisla’s investment will also support the continued expansion of the company’s Evolve RegenDairy programme, its on-farm sustainability initiative designed to accelerate the adoption of regenerative agriculture practices and support the long-term environmental, social and economic sustainability of dairy farming.

Looking ahead, snacking is set to be a key focus for the consumer foods business, building on the success of its category leading portfolio including Strings & Things Cheestrings, the UK’s fastest growing cheese snack. The Strings & Things portfolio which includes Cheestrings, Yollies and the newly launched MunchMix, has reached a record £130 million retail sales value in the latest year and continues to lead the cheese snacking category’s growth, contributing one-third of the total category’s £59.8 million growth last year.