For Goodness Shakes taps into the white chocolate craze with 35g protein shake

Ready-to-drink protein shake brand For Goodness Shakes has unveiled the latest addition to its expansive range with a new White Chocolate 35G protein shake.

Created for everyday on-the-go moments, each 330ml shake delivers 35g of high-quality protein, offering 40% more protein than other branded ready-to-drink shakes on the market, to give consumers the boost needed to power through an active day.

Made with fresh milk and no added sugar, containing just four ingredients and no stabilisers.

The shake is lactose free, gluten free and fat free, making it accessible for a wider audience and offering a convenient yet nutritious option for people looking to support an active lifestyle without compromising on taste.

The launch comes as white chocolate continues to surge in popularity across social media and food culture, with more than 3.5 million Instagram posts celebrating the flavour in everything from desserts and iced coffees to high-protein recipes and snack hacks.

The addition of the flavour to For Goodness Shakes’s 35g Protein Shake line reflects growing consumer demand for both indulgent taste (the number one purchase driver in the category) and higher-protein options. This new flavour joins chocolate, strawberry, salted caramel and vanilla flavours in the brand’s core range.

Nigel Marchant, head of brand at For Goodness Shakes, said: “Brits want more from their protein drinks today, expecting convenience, strong nutritional benefits and a flavour they’ll genuinely love.

“With the addition of white chocolate to the core For Goodness Shakes range, we wanted to create something that feels indulgent while delivering our industry-leading protein content, with a cleaner recipe than other white chocolate shakes in the market.

“White chocolate is becoming an increasingly popular flavour in food and drink, especially for those seeking something different from the usual protein shake flavours, so we hope the new launch gives them a more exciting choice while supporting active lifestyles with convenient, high-protein nutrition.”

For Goodness Shakes White Chocolate 35g Protein Shakes are available for purchase online in multipacks of eight for £20: https://www.forgoodnessshakes.com/products/35g-protein-shake-330ml-8-pack

Also available now in Tesco stores, RRP £2.50