Lactose free milk launched by Valio in the US

Valio launched their lactose free milk in the US last month under the brand Valio Real Goodness lactose free milk.

Valio Real Goodness has entered the product range of almost all of the East Coast retail chains and is available in 3,200 stores. It is estimated that there are around 12 million people on the Eastern seaboard alone who suffer from lactose intolerance, and they can now enjoy the only lactose free milk that actually tastes like real milk.
Launched in Finland in 2001, the product is now available in 12 countries including the US.
Valio Real Goodness milk stands a good chance of success in the US since Americans, just like Finns, use and appreciate fresh dairy products, and a lactose free milk product that tastes like real milk has not to date been available in the US.