Bagging milk at Sainsbury’s

UK supermarket chain Sainsbury’s will start to sell milk packaged in a recyclable plastic pouch in 35 of its stores in an aim to reduce milk packaging waste by 75%, according to the company.

The two-pint pouch ‘Jug-it’ is made from low-density polyethylene and is to be used with a reusable jug. Once emptied, the pouch can be put in recycling bins in Sainsbury’s stores, or recycled with other plastics at home.
The pouch has been produced in partnership with Dairy Crest and comes after rival chain Tesco put polythene milk bags with Calon Wen milk on shelves in April. Another retailer, Asda, has also trialled the Greenbottle, consisting of a recycled cardboard bottle with a plastic liner, earlier this year.
Sainsbury’s notes it is a “revolution” in milk packaging, but a previous pouch launched by the supermarket in 2001 did not stir up much interest among consumers and was scrapped.