I have received news from at least two companies this week about their ventures in the Middle East and Africa. It proves that there are markets that still have growth in them yet, and with the right planning and investment, companies can achieve growth outside the traditional areas of Europe and the US. There are many challenges when setting up shop internationally, and it makes sense to get a good grounding in the local market before you venture into it. It does not mean you shouldn’t try. The big multinationals already know there is money to be found in these emerging markets, and I think smaller companies are waking up to the idea that there is profit found there as well.