The taste of things to come
The trends of 2022 are explored in a report from ingredients provider I.T.S. and they include treats like innovative flavours such as espresso martinis moving out of cocktails into other areas and mood flavours, which are part of the wellbeing market. “Energising, sleep improvement, relaxation are all key moods found in food and drinks,” the company says and ingredients and flavours that relate to these moods can help bring products to life, it notes.
I find it interesting that I.T.S. says these flavours are coming into play now, two years along in the pandemic. Before any coronavirus, companies such as Sleep Well, makers of Jersey milk-based drinks containing valerian, were onto the idea that helping people obtain a better night’s sleep would be a product that people would like to buy. Today, the company also produces an oat-based drink of the same variety, as well as vanilla and chocolate milk types. It highlights the Jersey cows and the island of Jersey, and also offers research on getting enough sleep. Visit the website at: sleepwellmilk.com
Crossover flavours, such as bringing the espresso martini flavours to other areas, such as bakery or dairy, also seem to already be winners in the dairy aisle. One such product is Emmi’s Caffé Latte, and the company has now added to its range with the recent introduction of a caramel version in 370ml RTD format. (emmi-caffeelatte.com)
So it seems dairy is already ahead of the pack when it comes to inspirational flavours and ingredients for the consumers. Companies big and small continue to see dairy as a growth area and the 2022 trends show that serving the consumer with treats they can afford and enjoy will pay off in the long run. In the meantime, make mine a cappuccino martini.
- Suzanne Christiansen, editor, Dairy Industries International.
Keep in touch via email: [email protected]
Twitter: @dairyindustries or LinkedIn: Dairy Industries International magazine.
