Arla debuts milk powder in Vietnam

Scandinavian Arla Foods’ Milex milk powder has arrived on the shelves in Vietnam, a country that currently is enjoying one of Asia’s fastest consumption growth rates.

Milex has been introduced to key retailers in Ho Chi Minh City and Hanoi. The launch period in late October/early November included everything from conferences, press meetings and staff training. “We’ve got off to a good start. Considering that Milex is unknown in Vietnam, sales are going well and the product can be found in many stores. Many of them mention Arla Foods’ size,” says Claus Pedersen, head of Arla Foods Vietnam.
With its 84 million inhabitants, Vietnam is enjoying strong growth with consumption of dairy products increasing by 25% annually. Arla Foods Vietnam was established in May 2007.