New chocolate drink line for PepsiCo Brazil
PepsiCo Brazil is employing SIG Combibloc by using a CFA 712 filling machine to aseptically fill Toddynho children’s chocolate drinks in combibloc small carton packs. It was installed at PepsiCo’s Palmares (Alagoas) production plant. Since February 2012, the popular Toddynho-brand milk mix drinks have been selling in combiblocSmall 200 ml with drinking straw.
According to analyses by Canadean, in 2011 the milk mix drinks category generated a volume of 460 million litres in Brazil – an increase of more than 12 per cent over the previous year. The future looks bright as well: over the next four years, further growth of 10.5 per cent per annum is predicted. Chocolate milk mix drinks are especially popular in Brazil – at 90 per cent, chocolate-flavoured products make up the bulk of sales in the milk mix drinks segment. Eighty per cent of sales are in small carton packs.
PepsiCo is one of Brazil’s market leaders in the milk mix segment. The Toddynho chocolate drink has been available in Brazil since 1982, and Toddynho-brand products have joined the ranks of popular classics. The drinks created a revolution in the Brazilian market, kick-starting the entry to a new product segment: ready-to-drink UHT milk mix drinks. The success of the chocolate variety soon has led the company to launch more flavours: the variants light, Napolitano (chocolate with strawberry and vanilla) and Brigadeiro (a traditional Brazilian chocolate speciality) followed.
PepsiCo has been producing in Brazil since in 1953. It now manufactures at 15 locations across the country. Its portfolio includes brands such as Frito Lay (snacks), Quaker (breakfast cereals), Toddy/Toddynho (milk mix drinks), Propel and Gatorade (sports drinks), Trop Coco and Kero Coco (coconut water), Frutzzz, H2OH!, Pepsi-Cola (carbonated beverages) and – in cooperation with Unilever – Lipton (ready-to-drink tea).