Lifeway sees 23% increase in kefir sales

Lifeway Foods of the US has reported a 23% increase in sales in the fourth quarter of 2012, with gross sales up to US$23 million (€17.2m). “The health and wellness benefits of kefir continue to resonate with today’s increasingly health conscious focused consumers and we believe Lifeway is well positioned for increased growth as the use of probiotics dramatically rises on a global basis,” notes CEO Julie Smolyansky.