Wyke Farms signs Carrefour deal

Wyke Farms of the UK has signed an agreement with Carrefour, one of the world’s largest hypermarket chains and the largest retailer in Europe, for the stocking of Wyke Farms cheddar in stores across Europe, Middle East and Asia. In France Carrefour will stock four products in 1,200 stores. Theseare: Ivy’s Vintage Reserve 200g, ‘Rich and Creamy’ Mature Farmhouse cheddar 200g, as well as ‘Rich and Creamy’ Mature Farmhouse cheddar in grated (180g) and sliced (160g) form, two new formats specially developed for the export market.

The four products are new on-shelf listings at 1,200 Carrefour hypermarkets and supermarkets across France. Alongside Carrefour, Wyke Farms’ cheddar is also stocked in Auchan, Cora, Intermarché, Leclerc, Monoprix and System U cementing Wyke¹s position as the brand leader in France.

“Carrefour is our biggest export listing to date and we are enormously proud of our export business,” says Rich Clothier, managing director at Wyke Farms. “It is very encouraging to see Wyke farms become an international brand.”

This past year has been challenging for cheddar brands. Simon Moore, international director at The Confederation of British Industry (CBI) who is responsible for representing UK businesses internationally, comments, “It’s true that more and more consumers across the world are looking for quality British products and Wyke Farms’ prizewinning cheddar fits the bill.”

Wyke Farms has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The Ivy’s Vintage Reserve 200g and ‘Rich and Creamy’ Mature Farmhouse Cheddar 200g are available nationwide in Carrefour from 1 April. The sliced and grated formats are available nationwide in Carrefour from 1 May.