Major product expansion

Chobani has announced a major portfolio expansion, including Chobani Kids & Chobani Tots Greek Yogurt Pouches, Chobani Greek Yogurt Oats – Ancient Grain Blend and new Chobani Flip Creations.

Chobani Kids and Chobani Tots Greek Yogurt Pouches will prominently feature iconic Disney and Marvel characters on packaging. Chobani Kids offers 8g of protein and 25% less sugar than the leading kids’ yogurt in kid-approved flavors. Chobani Tots Greek Yogurt Pouches, the only refrigerated Greek Yogurt product especially for tots, have creamy and gentle whole milk Greek Yogurt blended with real fruits and vegetables, 12mg of Omega-3 DHA, and live and active cultures.

Chobani is also introducing Chobani Greek Yogurt Oats – Ancient Grain Blend, an extension of the brand’s recent take on oatmeal that offers 10g of whole grains, 10g of protein and 3g of fibre.

In addition, the company will roll out new products for its Chobani Flip Creations range including Chocolate Haze Craze and Salted Caramel Crunch.

Peter McGuinness, chief marketing and brand officer, says, “People are hungry for better food options throughout the day and we’ll continue to fuel our growth with products that fill gaps in the market and meet consumer needs. Our newest platform for kids and tots is one our most important, offering delicious, healthy food that has been designed especially for young ones. At the same time, platforms like Chobani Flip, Chobani Oats and Chobani Indulgent are bringing new people and excitement into the category. We see significant room for growth and, as the leader, we feel it’s our right, role and responsibility to curate the category with the best possible options out there. Our marketing in the coming year will focus especially on driving trial and raising awareness, including national campaigns, event marketing and sampling programs that introduce even more people to our products and the category.”