Sales of Wensleydale cheese – a regional cheese made in the north of England and made famous by the Wallace and Gromit animated films – have risen by 71% in London over the past year.

As well as traditional Wensleydale, blended deli counter varieties such as Wensleydale mixed with cranberries, papaya and mango have also been successful.

Sales director Phil Jones said: “Up north we hate to admit it, but London always leads the way in food trends. People who appreciate good food are rediscovering traditionally-made, top quality British produce.”