Castello cheese appears in Hollywood blockbuster

Castello cheese launches a global promotion campaign, after its set to make a cameo appearance in Bradley Cooper’s new movie, Burnt.

The appearance is part of a promotion agreement between Arla Foods and The Weistein Company that will see Castello exposed to millions across the globe.

Bradley Cooper plays a two-star Michelin chef, Adam Jones, who sets out to land his own kitchen and a third Michelin star.

Being integrated into the movie paves the way for the largest ever global promotional push for Castello, aiming to boost business especially in the US, UK, Australia and Scandinavia.

As well as featuring in the film, Castello has been given the license to carry out promotional activities globally that will promote both the film and the cheese.

Francesco Leone, vice president for the Castello brand in Arla Foods, says, “It’s always special to land your first role in a Hollywood move. Castello is already a global and growing specialty cheese brand, but to feature in Burnt can be something of an international breakthrough for the brand, as we know it has a documented effect on sales to have your brand feature in a movie of this size. It is part of our biggest promotional campaign to date as we aim to make Castello the number one specialty cheese brand in the world.”

“We will entice consumers around the world to be inspired by the story of Adam Jones and recreate delicious recipes and cheese boards using Castello cheese, which pay tribute to the movie. We will encourage foodies to join our campaign by giving them access to one of a kind recipes and exclusive assets from the film,” she adds.