MEG explains German market with video

The organization of the German dairy farmers – MEG Milch Board – has made a video targeted at politicians, the trade press and all the farmers who are interested in an active marketing of milk and want to get involved.

The video gives the point of view of MEG about the milk market. MEG made the video after the latest Conference of Agriculture Ministers in Germany, which recently was held with heads of agricultural departments of the federal and state governments. The conference is about agricultural, forestry and rural development and was a disappointment to the milk sector, according to MEG.

Peter Guhl, CEO of MEG, says this is mainly due to a massive lack of information. “Everyone talks about the market, but hardly anyone has an idea of how the dairy market in Germany really works and what problems it is suffering,” he notes.

MEG has made its own value studies of the German dairies and their products. The aim of the video is to explain the relationships in the dairy market from the perspective of market-oriented dairy farmers.

The video where Guhl explains his point of view can be found on YouTube:
https://www.youtube.com/watch?v=tBKhOEyJlXk