Müller gets into Olympic spirit

Müller Yogurt & Desserts will kick off the Olympic year as official partner of Team GB and Team Ireland with a whole host of new limited edition flavours across its Müller Corner, Müllerlight and Müller Rice brands this month.

They are designed to get consumers behind Team GB and Team Ireland in advance of the Rio 2016 Olympic Games. First to arrive on shelves, the delicious new Rio Limited Edition Müller Fruit Corner six-packs of three: coconut yogurt with pineapple compote and three lemon yogurt with mango and passionfruit compote. Müller Crunch Corner is also getting into the Olympic spirit with the release of its gold limited edition six-packs of vanilla flavour yogurt with golden balls and toffee flavour yogurt with golden hoops.

This month Müllerlight will be launching the new beach inspired Copacabana limited edition range, including a six-pack with a mix of pineapple crush and tropical punch flavours, along with singles in passionfruit and orange and lime flavour.

And finally, in April Tasty B will be releasing Müller Rice new limited edition ‘go the distance’ branding across chocolate and caramel flavour and banana toffee flavour Müller Rice singles and six-packs.

Müller Group CMO, Michael Inpong, says, “We are thrilled to be kicking off the Olympic Year as Official Partner of Team GB and Team Ireland with these Müllerlicious Limited Edition products across our portfolio. It’s our aim to delight consumers and to create fantastic in store activations with our customers, working collaboratively to help ensure the growth of the category.

“Working with Team GB and Team Ireland is a natural fit for us and gives us an excellent opportunity to underline our commitment and ambition as we look ahead to Rio 2016. Expect more on-pack activity in the coming months, along with exciting new TV ads coming soon.”

All limited edition packs mentioned will be available in stores on a rolling launch basis from now to 1 April.