Yop hits screens

UK – Yoplait Dairy Crest’s (YDC) Yop drinking yogurt advert is being aired this month following a successful run back in April.

The advert shows teenagers trying to wake up, and sets up the idea that all they want for breakfast is Yop. The five week campaign consists of a 30 second and a 10 second execution and will be appearing on ITV, C4, Five and satellite from next week.

Brand manager Sylvia Sidhorn said: “The first showing of the ad exceeded our expectations. Last time the ad was on air, sales increased 40% on average.”