RPC Superfos collaborates with Croatian ice cream producer
Packaging manufacturer RPC Superfos has seen success with its award winning EasySnacking pot with the launch of Croatian ice cream dessert Kremsnita, from industrial ice cream producer Ledo.
The dessert combines custard with whipped cream and pieces of waffle to create an ice cream, explains Lovro Vučković, product manager at Ledo. The EasySnacking pot, supplied its 210ml size and provided the ideal packaging format
“The EasySnacking cup is a great solution. The round edges look absolutely great and the integral spoon is fantastic. Kremsnita is a typical Croatian dessert traditionally served in square pieces, so the square shape of the EasySnacking container is a perfect match for our new product,” he says.
Ledo expected very good sales before putting the product on the market, and after a successful start, the company has achieved its sales target within the expected time span.
“We did not run any big promotion for the Ledo Kremsnita; all we did was one TV commercial where we introduced the current ice cream range. Ledo Kremsnita was just one of ten types of ice cream, yet it got a good deal of attention. On various social media, we have found many pictures and positive comments about our dessert, and our customers love the spoon too,” adds Vučković.