It is a Mondelez world for Kraft

Kraft Foods of the US plans to change its corporate name to Mondelez International. “Mondelez” (pronounced mohn-dah-LEEZ’) is a newly coined word that evokes the idea of “delicious world,” the firm says. “Monde” derives from the Latin word for “world,” and “delez” is a fanciful expression of “delicious.” In addition, “International” captures the global nature of the business, according to Kraft.

Kraft Foods is dividing to create two industry-leading public companies before the end of 2012: a global snacks business and a North American grocery business. The North American grocery company will become Kraft Foods Group, retaining the Kraft brand for its corporate identity and as the brand for many of its consumer products. As a result, the global snacks company will require a new name when it launches later this year.

“The Kraft brand is a perfect fit for the North American grocery business and gives it a wonderful platform on which to build an exciting future,” chairman and CEO Irene Rosenfeld says. “For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose – to ‘make today delicious.’ Mondelez captures the idea of a ‘delicious world’ and will serve as a solid foundation for the strong relationships we want to create with our consumers, customers, employees and shareholders.”

Last year, the company invited employees from around the world to suggest names for the new global snacks company. As part of this process, more than 1,000 employees participated, submitting more than 1,700 names for consideration. Mondelez International was inspired by separate suggestions from two employees, one in Europe and another in North America.

The board of directors has approved and will submit an amendment to the company’s amended articles of incorporation for shareholder approval at the company’s Annual Meeting of Shareholders on 23 May 2012. If shareholders approve the amendment, the company expects the new name to become effective when the global snacks company launches before the end of 2012.

The company has also reserved the stock symbol “MDLZ.” If the name change amendment is approved, the company intends to request that its common stock trade under this new stock symbol after the spinoff. The stock symbol for the North American grocery company will be announced at a later date.

Until the new companies launch, however, the name and stock trading symbol for Kraft Foods Inc. will not change. In addition, the name change will not in any way affect the validity or transferability of any currently outstanding stock certificates, and the company will not ask shareholders to surrender for exchange any Kraft Foods Inc. certificates presently held by them.

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