Emmi launches new mousse dessert
Swiss dairy giant Emmi has announced the launch of its new chocolate mousse dessert, Ooola Secrets, in the UK. Available in two variants, Chocolate and Raspberry Mousse and Triple Chocolate Mousse, the products are offered in 60g pots. The product is also available in Switzerland.
Julie Plant, managing director at Emmi UK, comments, “Our insights show that busy consumers want an ‘everyday’ dessert or treat – not just something that is saved for the weekend or special occasions. Ooola Secrets is designed to hit that sweet spot – perfect portion-controlled indulgence without any compromise.
“We’ve put a lot of thought into the design and packaging to create an incomparable dessert range as an extension to our portfolio of brands.”
The launch will be supported by an integrated marketing plan, including advertising, PR, social media engagement and sampling.
Ooola Secrets is available in Tesco, Costcutter, P&H and Independent stores nationwide, with an RRP of £2.39 (€2.71) for a three-pack.