Coca-Cola to launch dairy drink in Australia
AUSTRALIA – Coca-Cola’s Australian arm is preparing to launch a dairy drink, probably the successful Swerve brand from the USA, by the end of 2004.
The move is part of the company’s initiative to diversify from its core carbonated beverage products, and the Australian operation is keen to make a move into the dairy drinks sector before it falls too far behind the competition.
The Australian milk market is worth AUS$450 million (






