Whey drinks boom

EUROPE – Whey products have shown huge growth in parts of Europe this year, with sales in Germany already up 25% on last year’s figures.

Experts say the cheese by-product’s success on in Europe – sales in Austria have also been impressive – is due to various factors including its image as a healthy ingredient, attractive packaging of the product and good weather.

Sales of low-fat, high-protein whey products in German supermarkets are estimated to have broken the