Yili Group enters Indonesian market
In Jakarta, Indonesia, China’s largest dairy enterprise, Yili Group, held a product launch event and announced its entrance into the Indonesian market.
Yili Group has registered a wholly owned subsidiary in Indonesia, Green Asian Food Indonesia Co. Ltd, which has already launched 11 ice cream products in the local market.
Mr. Zhang Jianqiu, CEO of Yili Group, said that by the end of the year, Yili products will cover more than 20 cities in Indonesia, and then will gradually expand to other Southeast Asian countries.
Yili Group is located in the city of Hohhot, China. The city’s mayor, Feng Yuzhen said: “”This launch event is not merely a grand ceremony between China and Indonesia, but also a link for both to expand communication and exchange experience. I hope Yili Group will use its highest-standard products and services to bring more nutrition and health to customers in Indonesia and the whole world.”