Mondi Kalenobel create innovative ice cream packaging
Mondi Kalenobel continues to establish itself as a packaging innovator in the ice cream world, by producing a paper ice cream cone sleeve that contains a clear plastic window, allowing the consumer to see the sugar wafer cone underneath.
The company was approached back in 2016 by family-owned sugar-cone maker Oexmann GmbH & Co. KG of Gelsenkirchen, Germany, who wondered if it could be done.
“We were the only supplier to accept this challenge,” says Sedat Igbar, commercial manager – Europe for Mondi Kalenobel. “We worked step by step with Oexmann and developed and patented a cone sleeve that lets ice cream lovers see the goodness inside.”
The oval clear window on the cone sleeve measures 2.3 cm high by 1.8 cm wide and is made of biodegradable film.
Oexmann ships these special sleeves to New Zealand-based ice cream producer Fonterra Brands Ltd., which is using them to package some of their premium cones.
For Fonterra, Mondi also developed a unique window sleeve design that represents an untapped branding opportunity for the company’s premium cones. Its premium ice cream flavours are inspired by the island of Kapiti (about 5 km off the west coast of the lower North Island of New Zealand.)
Mondi further decided to also create a small, see-through window, laser cut to the outline shape of Kapiti Island on the cone lid, allowing the consumer to view the ice cream below.
“We’re focused on finding the solution –– even if it takes six months or a year,” stressed Igbar. “Mondi also has shown the ability to create convenient, easy-to-open packages to generate impulse purchases, as well as various sustainable solutions. We are truly a one-stop shop and major player in the ice cream packaging market.”