UK – Dairy company Arla and supermarket chain Somerfield are both using new packaging in an attempt to make milk more attractive.

For its doorstep deliveries, Arla has been testing milk bottles with shrink sleeves. The company claims that the packaging makes the bottles more attractive and creates new marketing possibilities.

One of the problems with the sleeves is that glass milk bottles are reused up to eight times and removing sleeve at the dairy adds cost. Arla addressed this problem by running a competition that encouraged consumers to peel off the sleeves to find out id they had won