Danone launches Indian product line

French dairy giant Danone has launched a range of products for people on the lowest incomes in India. The products include Yum Creamy and Yum Chuski under the Fundooz brand, which is a “healthy and affordable food brand for school-going children”, according to the company. Yum Creamy are available in a cup packaging in strawberry and vanilla flavours. Yum Chuski is available in chocolate and kulfi flavours, in a “squeeze & munch” packaging. All Fundooz products are milk based and fortified with key nutrients like Vitamin A, iron, zinc and iodine.

The Yum Creamy and Yum Chuski launch is being supported through a marketing campaign that includes sampling across 40,000 households across six cities and road shows for contact with over 20,000 consumers. The products are part of Danone’s new Base of Pyramid unit in India and will be manufactured in Sonepat in the state of Haryana.

Initially, Fundooz will be sold in nearly 1,200 outlets in six cities – Delhi, Gurgaon, Panipat, Faridabad, Sonepat, and Ambala. Yum Creamy will be available at INR10 (EUR0.14) for 80g and Yum Chuski will be priced at INR5 (EUR0.07) for 70g.