DMK Group’s new portfolio unveiled at Gulfood
The DMK Group will reveal its new portfolio to trade professionals in the Middle East and North Africa (MENA) region at this year’s Gulfood show.
The company is expanding its extensive range of cheeses for the Middle East market with the introduction of traditional Dutch brand Uniekaas, and intends to reproduce its successful growth to date with the established export brands Oldenburger and Rose.
“With Uniekaas, we have aligned our portfolio even more closely with the needs of the market,” said Michael Feller, chief operating officer DMK International. “The cheese is produced solely with pasture-fed milk. This means that for at least 120 days a year, each cow can graze on the pastures for at least six hours. This quality forms the basis for a product that our customers appreciate.”
DMK offers Gouda, Maasdam, Edam, smoked cheese and goat cheese with its brand Uniekaas. The brand will be internationally presented in a new fresh typical Dutch design, conveying to the high quality of the presented product portfolio.
The Oldenburger brand has grown significantly in recent years and has developed into one of the strongest import brands for long-life milk and cream in the MENA countries. For Gulfood, Oldenburger is presenting a range of new sliced and grated cheeses that come in practical sizes for consumers. It’s existing range comprises long-life whipped cream and coffee cream to butter and a wide variety of cheeses in all sorts of formats aimed at the foodservice markets.
In addition to new products, Oldenburger has refreshed its packaging design for the MENA region. “To meet the preferences of our target group even more closely, we have come up with a fresh packaging design that is tailored to them”, said Eusebio Gonzalez, managing director at DMK MENA. “We are thus taking an even more differentiated approach in our respective target markets.”
As an upscale mainstream brand, Rose has celebrated success over the past 30 years – especially in Africa. 2018 saw the brand’s first step into the Middle East market, and this year the company will once again present a wide range of traditional Middle Eastern cheeses, including halloumi, Turkish labneh, traditional white cheese and kashkaval. With this portfolio, Rose is also targeting catering customers from the Middle East.
The Humana brand from DMKBaby will introduce the “myHumana Pack” at Gulfood. A new, innovative packaging that makes it possible to prepare baby formula more safely, hygienically and simply than ever before. Gulfood visitors can go Stand S2-F34 in the Saeed Hall to learn more about the advantages of this packaging that was developed from scratch.
Visit DMK Group in Hall 1, Stand 159.