DMK acquires Alete
Deutsches Milchkontor (DMK) has acquired Alete GmbH and German Babyfood GmbH, in order to further develop the baby food business sector.
As part of its continuing realignment, DMK Group (with existing brands such as Humana, Milram, Uniekaas) will focus on value creation and take a very market and consumer-oriented approach. The baby food market is very important for the dairy co-operative, and DMK is currently investing approximately €145 million in a complete renovation of a site in Strückhausen to create a new base for the premium baby food brand Humana.
Stefan Eckert, COO DMK Baby said: “We expect there to be more profitable growth for the baby food market in the coming years. With the acquisition of Alete and Milasan, we are making a sensible addition to our product range whilst also significantly expanding our sales and distribution radius.”
The range of food in jars and juices will continue to be produced at the Weiding site in Bavaria. The production element is not part of the acquisition and remains the property of the owner. Around 25 employees working in sales and administration at the Bad Homburg site will move to the DMK Group.
“Alete is a well-regarded and traditional baby food brand in Germany. It enjoys a high level of consumer confidence, especially in the traditional complementary baby food sector, which is a highly dynamic and attractive sector with sustained growth rates. Together with our baby milk brand Humana, we will be able to offer parents two brands with an age-specific range in future,” said Eckert.