DMK introduces Bahlsen ice cream
DMK’s Ice cream unit will continue on its brand course in 2019. After launching Baileys and its own brand, Milram, on to ice cream retail shelves last year, the division is continuing its positive development with the introduction of Bahlsen ice cream, available from May.
“We are pleased that we were able to convince Bahlsen, one of the most popular German brands, about the strength of our portfolio. This confirms that we’re moving in the right direction,” said Marcus-Dominic Hauck, COO of DMK Ice Cream. “Because with our creations, we’re putting everything in place to deliver new incentives to target groups of established markets.”
“The Bahlsen brand has always stood for quality and diversity”, said Dieter Lutz, marketing director DACH of Bahlsen. “As such, it’s only the next logical step for us to want to offer consumers this diversity in other categories. And that’s why the popular Bahlsen classic is now available as ice cream.”
Served in a 500 ml tub, Bahlsen ice cream will initially be available at food retailers, followed by petrol stations and via home delivery. Available in three flavours: Bahlsen Ohne Gleichen Ice Cream combines chocolate-covered waffle pieces with vanilla ice cream and nougat sauce; Bahlsen Ohne Gleichen Strawberry-Yoghurt Ice Cream has a fruity strawberry topping, chocolate-coated waffle pieces and white chocolate flakes; while Bahlsen Messino Ice Cream, has soft spongy biscuit bits, whole milk chocolate and orange sorbet.