Politically motivated ice cream from Ben & Jerry’s

Ben & Jerry’s ice cream has introduced its new flavour, Justice ReMix’d, created to highlight what the company says is structural racism in a broken criminal legal system.

Described as cinnamon and chocolate ice creams with “gobs” of cinnamon bun dough and spiced fudge brownies, Justice ReMix’d is part of Ben & Jerry’s multi-year campaign for criminal justice reform, where the company believes everyone deserves justice, regardless of race or wealth.

The ice cream company has partnered with Advancement Project National Office to support reforms in the criminal legal system and “promote people instead of prisons”.

“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” said co-founder Ben Cohen. “We bring every resource we have to support them—our business voice, our connection with fans, our Scoop Shop community and of course, ice cream.

“Somehow, it’s easier to talk about difficult issues over a scoop or two.”

Advancement Project National Office is a national, multi-racial civil rights organisation that works with local grassroots organisers on racial justice issues.

“Our country needs to invest in services that build up communities rather than those that tear them down,” said Advancement Project National Office executive director Judith Browne Dianis.

“That means ending a wealth-based pre-trial detention system that locks people up because they are poor, black or brown. It means dismantling the school-to-prison pipeline, divesting from criminalising students and investing in the creation of high-quality education and services. It’s time to reimagine safety and justice.”

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