Wells Enterprises acquires Halo Top

Wells Enterprises acquires Halo Top

Wells Enterprises, one of the US’ largest ice cream manufacturers, has acquired Halo Top, the low-calorie ice cream brand from Eden Creamery.

With this acquisition, Iowa-based Wells now owns five ice cream brands, including Blue Bunny, Bomb Pop, Blue Ribbon Classics and Chilly Cow.

“Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again,” said Michael Wells, chief executive officer and president at Wells Enterprises.

“Halo Top met a consumer need that no one else in the category was serving. We feel it is a good fit for the Wells portfolio as we look to broaden our offerings for consumers.”

Justin Woolverton, founder & CEO of Halo Top, said: “We’re thrilled to join the Wells family. As Halo Top continues to mature, Wells’ expertise in everything from operations, to managing brands, to making ice cream products for over a century will help Halo Top become an even better product and stronger brand.”

Wells will also license the Halo Top brand outside of the US and Canada to a new company, led by Doug Bouton, president and COO of Halo Top.

 

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