Emsur and Coexpan develop easy-to-recycle yogurt pots
Emsur Argentina has partnered up with Coexpan Chile to develop a removable banderole (label) which can be pulled off pots without leaving any residue, making it easier for consumers to recycle.
Developed for one of Emsur’s customers, Nestlé Chile, the unique feature of this banderole is its releasing layer that enables users to remove the label without tearing the paper so it is easier to separate it from the container, thus contributing to the recyclability of plastics. This is another breakthrough for Nestlé, which last year announced its commitment to make 100% of its packaging recyclable or reusable by 2025.
There are two structures available for this banderole, monolayer or duplex, to meet the needs of different market segments such as yogurts, desserts or beverages. This solution is commercially available in Chile for the Nestlé Batido brand and the multinational has launched an extensive communications campaign to mentor people in how to recycle properly with this packaging solution.
Approximately 1,200 tons of plastic could now be recycled thanks to this initiative, an ambitious figure that can only be achieved if everyone disposes of their pots responsibly at the recycling sites set up by TriCiclos, an engineering and consulting company that has provided 39 sites throughout Chile with new special waste disposal containers for Nestlé Batido pots.
Through this project, Emsur, the flexible plastic packaging division of Grupo Lantero, together with Coexpan, the rigid packaging division that makes the PS container, maintain their sustainability commitment in accordance with the circular economy and recyclability milestones.