DMK targets real northern taste for Milram
Deutsche Milchkontor (DMK) is starting the new year with a new focus on its Milram cheese brand in northern Germany.
Under a new tagline, “Freshly in love with the north,” the brand is launching a new TV spot for a broad-based campaign on German television. The spot tries to show in a playful, yet unmistakable manner, what people in northern Germany really enjoy, especially as a cheese fan, according to the company.
“This straightforward way of the north in general and that of Milram cheese specialties in particular is important to our target group, because they promise real taste without any frills,” says Nicole Peiler, marketing director at Brand Retail. “The spot is an important building block in our communication strategy, which, if continuously pursued, will give Milram a higher profile.”
The new tv spot is called “Love” and is intended to convey this attitude, especially for the classic, north German cheeses Müritzer, Benjamin and Coastal. It will also be featured on a new website and in social media.
“Milram is the brand with the greatest variety in the self-service cheese segment and has more than tripled sales in this segment in the past five years. The regional focus of our products also played a decisive role for customers when buying. We want to continue here and continue to expand the location of our products in northern Germany in the future,” says Matthias Rensch, COO for DMK Brands.
