Unilever and UK government launch global campaign to tackle spread of coronavirus
The UK government is working with Unilever to fund a global programme to urgently tackle the spread of coronavirus.
The programme will reach up to a billion people worldwide, raising awareness and changing behaviour, to make sure people are regularly washing their hands with soap and disinfecting surfaces.
The campaign is backed by funding of up to £50 million each from both the Department for International Development and Unilever. The programme will also provide over 20 million hygiene products in the developing world, including in areas where there is little or no sanitation.
Such support is vital to stop the spread of the coronavirus disease in the developing world and will also limit its further potential spread in the UK. Tackling the disease in developing countries will also reduce its potential future impact on the global economy and travel.
Over half a billion pounds of aid from the UK government is already being used to assist in slowing the spread of coronavirus in developing countries. This includes support for research into vaccines and tests, as well as humanitarian support for developing countries.
International Development secretary, Anne-Marie Trevelyan, said: “Health experts have said washing your hands regularly and staying away from other people are the most effective ways to stop this virus from spreading and to save lives.
“Many people in the poorest countries lack access to basic hand washing products, such as soap, or are not aware of the urgent need to change their behaviour. The UK Government’s partnership with Unilever, will make a real difference, helping to protect both developing countries and the UK from further infections.”
The mass-awareness campaign will run across TV, radio and print, social and digital media to help change behaviour in countries across Africa and Asia, such as Kenya, Ghana and Bangladesh. Messages will be tailored to communities in these countries to ensure maximum effectiveness.
The initiative will be led by Unilever’s hygiene brands Domestos bleach and Lifebuoy soap.
Unilever’s CEO, Alan Jope, said: “Lifebuoy and Domestos have a proven track record of running hygiene awareness and education programmes successfully, and we hope that the work we will be able to drive jointly with UK aid will help save lives that could otherwise be impacted by coronavirus.
“As the world’s biggest soap company, we have a responsibility to help make soap and hygiene products more readily available, and to use our expertise to teach people to wash their hands effectively, whichever brand they choose to use.”
The initiative will support British and international NGOs and other partners to run programmes to tackle the spread of coronavirus, through increasing access to hygiene products; a mass public awareness campaign on the importance of handwashing; and a hygiene behaviour change programme. It will also harness the expertise of leading academics, including from the London School of Hygiene & Tropical Medicine to analyse and ensure the programme is targeted where it has the biggest impact.