Re:THINK Ice Cream debuts lactose-free ice cream with A2/A2 dairy and collagen
Image credit: Re:THINK Ice Cream. Almond Asteroid flavour
US, Napa Valley-based brand, Re:THINK Ice Cream, is celebrating its second anniversary and July’s National Ice Cream Month by unveiling its newest packaging rebrand and reformulation. The new reformulation adds both collagen and lactose-free A2/A2 Dairy to the brand’s ice cream ingredient list.
Founded in late 2018 by George Haymaker III, Re:THINK Ice Cream has since been known as a healthier ice cream option (lower in sugar, carbs, calories and fat). Now made with lactose-free A2/A2 Dairy (“the way dairy used to be”), Re:THINK Ice Cream will reportedly be the first and only ‘tummy-friendly’ dairy ice cream, completely lactose and A1 protein-free – both of which are needed to avoid digestive discomfort in consumers who respond adversely to dairy. The ice cream will also be the first ever brand to infuse its award-winning flavours with collagen, which can have many health benefits such as improved skin elasticity, stronger hair, nails, and boosted metabolism, amongst others. Comparable to the original recipe, Re:THINK Ice Cream will continue to be diabetic and keto-friendly, gluten-free, and only feature all-natural ingredients, with no sugar alcohols on its ingredient label.
In addition to the reformulation, Re:THINK Ice Cream will also be revealing a packaging rebrand with new front panel attributes. The packaging will also include the brand’s tagline ‘The Healthier Ice Cream that Actually Tastes Good’. Re:THINK Ice Cream’s twelve flavours include: Almond with Chocolate Flakes; Black Cherry Vanilla; Cardamom Pistachio; Chocolate Orange with Almond Butter, Chocolate Majesty; Coconut Matcha; Coffee Hazelnut; Lemon with Poppy Seed; Mint with Chocolate Flakes; Strawberry with Chia Seed; Turmeric Ginger; and Vanilla Supreme.
“When we researched how many people were averse to dairy, it was staggering. We realized there is a full-size market out there of people who still want the traditional dairy ice cream experience but have had to go without because until now there hasn’t been an option for them. By using lactose-free A2/A2 Dairy, we can promise our consumers a fully tummy-friendly ice cream,” said George Haymaker, founder. “Re:THINK is filling a gap in the frozen dessert category. We have created a great tasting and textured ice cream with added health benefits that support consumers’ active and healthy lifestyles.”
Re:THINK’s newly reformulated ice cream will be available to purchase nationally (US) on www.rethinkicecream.us in July and can be found at more than 500 supermarkets in California, Utah, Idaho, Montana and Oregon, including Whole Foods, Nugget Markets, Raley’s and Gelson’s. The 14 fl oz cartons retail for $6.99.