Amul launches new Haldi Ice Cream
While the world is learning to adjust to the challenges the Covid-19 pandemic has brought, India-based Amul dairy is promoting ancient ways of protecting immune systems, with the help of Ayurveda alongside practicing a healthy life style.
Amul has already launched an Immunity Booster beverages range – Amul Haldi Doodh, Amul Tulsi Doodh, Amul Ginger Doodh and Amul Ashwagandha Doodh – and now the company has extended the Immunity Booster portfolio with its introduction to the ice cream category.
Amul’s new Haldi Ice Cream is made with the goodness of Haldi, Pepper and Honey and the richness of dry fruits including dates, almonds and cashews. Amul describes its new offering as a mix of health and great taste.
Turmeric is known for its antibacterial and anti inflammatory properties. For centuries, traditional systems like Ayurveda have used haldi, both fresh and as a dried spice powder, to promote health. Turmeric is referred to as a super food worldwide for its various health-promoting properties. In addition, pepper is another spice that is known to Indian households to treat respiratory diseases and good for digestion. Honey is also rich in antioxidants and can help dry throats.
Accompanying Amul’s new offering is a nationwide TV and print media campaign promoting the products’ health benefits.
Amul’s new ice cream is available at a price of Rs 40 (125ml tamper proof cup). The company will soon be adding Immuno Chakra Ice Cream (in a stick of 60ml) and Star Anise Doodh (in a 200ml can) to the range.
Haldi Ice Cream is being packed at state of the art manufacturing plants in North and West India, with a production capacity of 5,00,000 packs per day.