Cathedral City launches in the US
Image credit: Saputo Dairy UK
Saputo Dairy UK, a producer of leading British food brands and value-added ingredients, has announced the launch of the Cathedral City brand in the United States. The US launch follows the brand’s successful launch in Canada earlier this year.
Saputo Dairy UK has started to secure listings for Cathedral City in national retailers spanning the whole of the US. The award-winning cheddar is expected to be on sale in over 2,000 stores by the Thanksgiving holiday in November. The cheese will continue to be made in Cornwall with milk collected from 330 local farms, before being packed and shipped across the Atlantic.
New, premium packaging has been designed specifically with American customers in mind, showcasing the brand’s prestigious Royal Warrant alongside the Union flag to emphasise its British heritage. Cathedral City’s unique re-closable pillow pack should also serve to set it apart from the shrink-wrapped formats more typically used by US cheese producers.
Cathedral City’s launch is being promoted by a media campaign, including an 8,500 square foot digital billboard standing 18 stories tall in Times Square in New York, as well as in-store signage and promotions. At launch, the product will be sold in Mature, Extra Mature and Vintage 200g block formats.
“With the successful launch of Cathedral City in Canada under our belt, we are now eager to distribute our Great British export more widely across North America,” commented Adam Braithwaite, commercial director of Saputo Dairy UK. “The UK’s favourite cheese brand deserves a wide audience and who better to share it with than the US – the largest nation of cheese-lovers in the world!”