Delamere launches website dedicated to flavoured cow’s milk
UK Delamere Dairy has launched its first website specifically dedicated to its Flavoured Cows’ Milk range. The range has reportedly enjoyed strong growth over the last couple of years with sales up 66% in 2019 compared with 2018, and the range now sits in the top four flavoured milk brands the UK in the convenience sector.
The site has been launched with a competition for visitors to win a year’s supply of Delamere Flavoured milk by signing up to the monthly newsletter which is also being promoted across social channels.
The products quickly gained a large social media following with high levels of engagement across its channels which feature Delamere’s cow mascot Mabel and her antics.
Visitors to the site will also find product news, recipes using the milk and postcards from Mabel’s regular travels.
The five 500ml flavours (RRP £1) include Banana, Strawberry, Vanilla and Chocolate and Iced Coffee, and are widely sold across multiple and independent retailers across the UK.
Steve O’Connor, national account manager for Delamere Dairy said: “We know that the range has really enthusiastic and engaged customers, which has been evident across the social activity. They love getting involved and we have sent out thousands of Mabel cows since we launched them.
“It seems only right that the range has a standalone website so consumers can keep up to date with news and join in the fun on another platform.”