Food Union releases new ice cream products for autumn/winter
Premia's new 'Mandli-apelsini' flavour ice cream
Recognised global ice cream and dairy producer, Food Union, is introducing 17 new ice cream products in the family and dessert categories. As winter approaches, Food Union continues to build value across seasons and has developed comforting, exciting and nostalgic flavours for consumers to enjoy. Customers in Latvia, Lithuania, Estonia and Belarus can now enjoy the unique combinations and flavours that Food Union’s innovation centre has developed over the course of several months.
“For us at Food Union, ice cream season is all year round. Building the bridge between seasons ensures increased relevance in people’s lives. We enjoy delighting our consumers with new products that not only compliment their summer experience, but also offer a form of sensory comfort and escape in the winter,” said Normunds Staņēvičs, CEO of Food Union, Europe.
“And in times of uncertainty, people value what is familiar and trusted. Therefore, the flavours this autumn and winter season are inspired by all-time classics, childhood memories, and customer’s favourite desserts, in family friendly and environmentally friendly packaging,” said Staņēvičs.
Food Union says its new ice cream products offer rich, comforting flavours in a variety of sizes and formats that customers can share with their loved ones.
Latvia: Flavours inspired by childhood nostalgia
The legendary Latvian brand Pols, known for products that evoke childhood nostalgia, is now offering two new products rich in flavour. One is a classic vanilla ice cream with condensed milk, and the other is a cotton candy ice cream with marshmallows. Both ice creams are now available in 500 ml tubs.
Karlsons, one of Latvia’s best-selling ice cream brands, added two new products in large family-sized formats, perfect for home-made scooping. Both new products capture Karlsons’ classic flavours in a tricoloured ice cream: one with vanilla-chocolate-blackcurrant flavours in a white-brown-purple ice cream, and the other with vanilla-chocolate-strawberry flavours in a white-brown-pink ice cream. Both ice creams are now available in 850 ml recyclable and biodegradable cardboard packaging.
Lithuania: Ice cream to share
Pols in Lithuania has two new ice cream products with all-time classic ingredients: chocolate, nuts and coffee. Both ice creams are designed to be dessert favourites for families and friends to share. Pols now offers coffee-flavoured ice cream with a bittersweet coffee filling, and a hazelnut- and chocolate-flavoured ice cream with a sweet and savoury hazelnut and chocolate filling. Both ice creams are available in large 1 litre environmentally friendly, biodegradable packaging.
Pols in Lithuania has also launched small wafer cones with two new flavours — Crème brûlée and Pavlova cake (meringue) — in a 110 ml small-bite format.
Estonia: Familiar ingredients in unfamiliar forms
This winter, Premia, the leading ice cream producer in Estonia, is surprising customers with new flavour combinations and ice creams with less sugar. New flavours like orange ice cream with almond paste and cowberry jam (pictured above), as well as Premia’s collaboration with Olde Hansa Restaurant featuring pieces of baked spiced almonds, will “excite any gourmet food lover.” Additionally, Premia’s vanilla ice cream with sweet cherry or strawberry-peach jam provides a delicious sweet and sour taste with 40% less added sugar. All four new flavours are available in large 1 litre carboard packaging for the family segment.
Belarus: Popular flavours for sharing and caring
Ingman, a Belarusian ice cream producer, has transitioned its single-serve ice cream brand Belij Polus to a family-friendly format with its most beloved and popular flavours. Favourites such as vanilla ice cream, vanilla with strawberry jam, and chocolate ice cream are now available in large 315-, 430- and 950-ml paper and foil flexible packaging.
