Biotiful launches new kefir yogurt range

Biotiful, the UK’s category leader in gut-friendly Kefir drinks and snacks, has announced a move into the mass market with the launch of a brand new yogurt range. Available in four all-natural flavours; Original, Raspberry & Pomegranate, Mango & Lime, and Honey & Ginger, the 400g pots will launch in Sainsbury’s stores in November.

Made by fermenting British milk with authentic live kefir cultures before adding real fruit, Biotiful have created nutritious, light and fruity cultured yogurts that naturally support immunity. They are a natural source of protein, calcium, vitamins B12 and B2, and as with the rest of the range, there is no sugar added.

Bringing its expertise in Kefir to the yogurt category, Biotiful expects that the latest launch will not only appeal to a wider audience, but extend the consumption occasion across the day. The products are positioned as the perfect way to upgrade your breakfast or as a healthy dessert or snack, and represent accessible quality for consumers.

Founder Natasha Bowes says: “With immunity and gut health higher on the consumers agenda than ever, we’re delighted to be able to bring our expertise in kefir making to the yogurt category. Our aim is to cater for more occasions and consumers looking to upgrade their yoghurt with a product that combines the very best in nutrition, quality and taste. We continue to be the fastest growing brand in the yogurts and milk drinks category and with this latest launch we believe there is a huge opportunity to drive further growth and appeal to an even wider audience.”

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