Companies that want to succeed in the functional foods market need to adopt a radical new food and health-driven business model, say Michael Heasman and Julian Mellentin, the authors of a new book called The Functional Foods Revolution.
The book looks at the reasons why functional foods are now so important to the future of the food industry. It also focuses on the global marketing and business strategies being adopted by the major players involved.
With an international perspective, the book covers developments in Europe, Japan and the USA. It also details emerging policy and regulatory moves, from health claims to consumer communications. For more information, visit www.new-nutrition.com.