Amul fresh milk price revised
The Gujarat Cooperative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name of Amul, has decided to revise the milk prices by Rs 2 per litre in markets of Ahmedabad and Saurashtra of Gujarat and Delhi NCR, effective from 1 July 2021. In Ahmedabad the price of Amul Gold will be Rs. 29 per 500ml, Amul Taaza will be Rs. 23 per 500ml, and Amul Shakti will be at Rs. 26 per 500ml. The increase of Rs 2 per litre translates into 4% increase in MRP which is much lower than average food inflation.
The price revision is being done all India, in rest of the markets where Amul is marketing its fresh milk.
In the last 1.5 years Amul has not made any price revision in its fresh milk category. Since then due to rise in costs of energy, packaging, logistics, overall cost of operation has increased. Considering the rise in input costs, Amul member unions have also increased farmers’ price in the range of Rs. 45 to Rs. 50 per kg fat which is more than 6% over previous year.
Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and & milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to Amul milk producers and to encourage them for higher milk production.