Holchem appoints Richard Fine as F&B sales director

Holchem (part of the Kersia UK Group), UK leader in hygiene technology solutions, has appointed Richard Fine as its new Food and Beverage sales director. 

Richard heads up the growing F&B team as it looks to further expand across the sector in the UK and Ireland. He brings with him a wealth of experience having worked in the food and beverage industry for over 25 years with sales roles at Bass Brewers, Trebor Bassett and Cadbury’s. He also spent four years at Thorntons as commercial sales controller and head of customer marketing and, more recently, spent 12 months with Hancocks, confectionery supplier to the retail trade, managing its grocery and high street business.

Richard is based at Holchem’s head office in Bury and will be working with the F&B teams across the country as they continue to offer customers a first-class support and robust, cost-effective hygiene products.

Commentating on his appointment, Stuart Middleton, Kersia UK’s managing director, said: “We are lucky to have Richard on board as he brings with him an in-depth knowledge of the sector which will be invaluable as we look to reinforce and grow our customer base in the industry.His experience of managing teams, as well as understanding the needs of a customer’s business, are both fundamental to help us deliver on our promises and ensure each one has the most effective bespoke hygiene plans, products and training programmes in place. The industry has been through an interesting two years and Richard is well placed to manage our customers and teams to ensure they have everything they need from us and more.”

Richard Fine added: “I’ve been working in the sector for most of my career and understand the intricacies of working within the F&B industry.  It’s been a tricky two years for everyone involved in it and I’m looking forward to working with the Kersia UK team to give our customers the best experience and deliver exceptional results.” 

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