Premia develops new luxury, cream-focussed range of ice cream

This summer, Premia, member of the international ice cream group Food Union, saw an opportunity to focus on the premiumisation of its ice cream range and grow a new series of high-end products using real cream that creates an ultra-creamy sensation. This renaissance brings the industry full circle from a time when nearly all ice creams used real cream. According to Food Union, producers today are seeing the importance of getting back to basics and looking at the foundational ingredient that has been trusted to deliver on a rich, creamy feel; while consumers are seeking to find in the premium ice-cream category the use of wholesome ingredients which are a signature of quality.

The Estonian flagship ice cream producer Premia took the opportunity to develop a new higher-level product line: Premia Cream de le Cream, and engage the consumers with a more luxurious, indulgent and ‘cream focused’ offering. The Cream de la Cream line comes in three new flavours all infused by rich real cream and rich additives packaged in environmentally friendly PEFC-certified cardboard tub:

• Premia Cream de la Cream Vanilla ice cream with cookie dough and salted caramel sauce: Pieces of cookie dough and salted caramel sauce are twisted into real vanilla ice cream. 
• Premia Cream de la Cream Banana ice cream with peanut cream and chocolate cookies: A creamy peanut filling and crunchy pieces of chocolate cookie are added to the exotic banana ice cream made from real cream. 
• Premia Cream de la Cream Chocolate ice cream with chocolate chip cookies and peanut cream: Crunchy pieces of chocolate chip cookie and soft peanut cream are added to the real chocolate ice cream. 

Expanding the Premia range

500ml Tubs offering decadent dulcet delights

In addition to new Premia Cream de la Cream line, Premia has also created two 500ml carton tubs: one with coffee ice cream with salted caramel filling and waffle balls in milk chocolate and the other bringing together vanilla ice cream with walnuts and maple syrup. The Premia 500ml tubs are environmentally friendly with PEFC-certification.

1 Litre ‘Shared Dessert’ Tubs with Panna Cotta flavour