DENMARK &#8211, The Danish national football team will be sporting the Lurpak logo when it steps out to compete in a four nations tournament in the United Arab Emirates this week.

With a market share of 60%, the United Arab Emirates is a key market for Lurpak and is also the Middle East’s leading butter brand. Across the entire region Arla Foods sells around 10,000 tonnes of the butter each year.

The Lurpak logo will appear around the stadium as well as on the team’s shirts.