US survey says chocolate and cookies are top ice cream flavours
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The International Dairy Foods Association (IDFA) has partnered with Research America to survey America’s love for all things ice cream and frozen desserts. This year’s survey is the most comprehensive to date, polling major national and regional ice cream makers and processors from IDFA’s membership, as well as hundreds of smaller scoop shops and retail ice cream makers from the North American Ice Cream Association, in addition to 1,000 American consumers.
According to the survey, America’s favourite flavours depend on who you ask, ice cream makers or consumers. Let’s compare the two groups:
Top 5 flavours among ice cream makers and scoop shops:
- Cookies N’ Cream
- Vanilla
- Chocolate
- Mint Chocolate Chip
- Strawberry
Top 5 flavours among consumers:
- Chocolate
- Cookies N’ Cream
- Vanilla
- Strawberry
- Chocolate Chip
It’s clear that chocolate, vanilla, and cookies n’ cream remain the top-three flavours in the country, mirroring results from the 2017 IDFA-Research America survey. This year, however, a few new flavours entered the top-five with the emergence of strawberry and chocolate chip alongside top-five staple mint chocolate chip.
“America’s love for ice cream knows no bounds,” says IDFA president and CEO Michael Dykes. “Comforting and satisfying as an indulgent treat, ice cream production and consumption grew throughout the Covid-19 pandemic and sales continue to set a blazing pace at grocery, scoop shops, and corner stores. America’s favourite frozen treat is more than dessert—it also supports nearly 30,000 jobs and pumps $13.1 billion into our nation’s economy each year according to IDFA’s Dairy Delivers. This July, celebrate National Ice Cream Month with a cone, pint, or half-gallon of your favourite flavour and know that you’re also supporting dairy farmers and manufacturers across the nation.”
