A fresh new look for Arla

Posted 4 January, 2001
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Arla Foods, the result of a merger between Arla and MD Foods, has given many of its UK products a new look.
Lactolite, the UK’s only lactose-reduced milk, and the UHT milk Tastes Like Fresh, now come in slim-line half litre packs with a recloseable lid. The green and white design of Tastes Like Fresh is designed to give the brand a modern and contemporary feel and generate the perception of fresh taste.
Cravendale PurFiltre extended shelf life milk has also been given a new look, with signal colours that follow the standard milk sector colours

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