Marketing innovative dairy products on the home market enabled Switzerland’s largest milk processor Emmi to achieve a 0.4% increase in its 2010 domestic turnover to CHF1.95 billion (EUR1.48bn).
Emmi’s turnover increase was actually much higher for business outside Switzerland (+ 8.4% to EUR558m) but much of this was due to income from successful acquisitions such as Emmi Roth US and the expansion of Italian business through cooperation with Venchiaredo and the popular Trentinalatte brand there.
Keeping growth going in the highly competitive home market has been the real success of 2010, according to Emmi. Much of this has been due to the continued success of dairy drink Caff&egrave, Latte and of course Emmi cheeses. Other recent acquisitions Fromalp and Nutrifrais have also provided good turnovers on the home market. Toni yogurts from Emmi have also been best- ellers with a series of new flavours over the last season. This year the Toni yogurt tradition continues with the launch in spring of an apple/cream caramel flavour.